#FitBlogNYC. I have no words. (That’s a lie – a whole lot of them are about to pour out.)
Have you ever been in a room full of 100+ people who you don’t have to explain anything to?
They don’t think it’s weird that you “met someone on Twitter.” They proclaim that their “real life” friends also think their
little running/fitness/ice cream obsession is soooo annoying.) You hug each other even though you’ve never officially met. You talk about how no one else understands why you would want to wake up and run 16 miles on a Saturday. And enjoy it. You break down local fitness options and secure new workout buddies. You say “OH MY GOD ME TOO” at least 578 times. They think it’s super exciting to see popular bloggers. They get it.
Social media is more authentic and valuable when translated into real life. While most of us have an online presence, who wants to fully live that way? You can’t. People need interaction. I don’t know about you but I need to get frozen yogurt and coffee (not neccesarily at the same time but I’m not ruling that out) with real people, not just my Twitter feed. Combining a group of people with common interests and encouraging them to create positive change in an industry by connecting with brands, companies, and most importantly, each other is simply wonderful. (Heyyy cheesy Kara is here today!)
Fitness Magazine and New Media Strategies outdid themselves with the first Fitness Blogger Meet & Tweet event; it was an amazing experience and I’m so thankful to have been a part of it.
Again, Fitness Magazine. You are awesome!
I met Amy from Fruit Salad Life and Megan from Healthy on the Run for coffee pre-event. We met at Cafe Grumpy on 20th between 7th and 8th. Is that not the perfect name for a coffee shop?! SO cute. Even though when I asked for “just a large coffee” they pointed me to a long list with names I couldn’t pronounce. I definitely had a “you’re not in Kansas anymore” moment. (Do you know how many times I’ve heard that phrase since moving to NY? No, you’re not original if you use that joke. FYI!)
When we arrived at the Metropolitan Pavilion, we walked into a huge, bright, cheery room:
Before the event officially began, we had the opportunity to speak with all of the sponsors; an amazing group of companies and organizations including Fitness Magazine, Birkenstock, CamelBak, Grain Foods Foundation, Kiwi Sweat, New Media Strategies (who also helped put on the event), Oakley, Pure Protein, Reebok, Schick Hydro Silk, Sun-Maid, V8 V-Fusion and Vichy. Every company is, in some way, an influencer in the fitness world. They were eager to speak with all of us about their product and it’s benefits. Don’t worry, I’ll tell you all about my favorites.
We listened to some fabulous, knowledgable speakers:
Like A.J. Jacobs, who wrote the book ” Drop Dead Healthy. He was HILARIOUS and I’m so excited to read his book…which he wrote while walking on a treadmill! He was charming and had perfect delivery of all his jokes. Some gems from him:
“Respect your older self” (LOVE THIS) and “Sitting is the new smoking” (eye-opening; the risks of a lifestyle that involves a lot of sitting are now becoming more and more prevalent. It’s something exercise can’t even counteract – more on that another day!)
Other tips from Fitness Deputy Editor Mary Christ Anderson, strength coach Joe Dowdell, and Real Pilates Owner and PT Alycea Ungaro:
-When learning a language; if you study a different one every day, you’ll never fully learn a single language. Same with strength training – don’t do totally different exercises every week. Don’t skip weeks. Pick something you and fully embrace it for a while. Get great at it. Get strong through consistency!
-Range of Motion: you need strength, stability and flexibility! Flexibility alone isn’t okay.
-You can never outrun a poor diet or lack of sleep. (Remember this!!)
Lunch was fabulous:
We saw a fashion show with some cute ideas for “Gym to Street Fashion” AKA how you can make spandex work in the office. Right up my alley – I hate real clothes. I love yoga pants. Let’s make that happen in the office, shall we?
We also hung out with Reebok (and received a cute pair of shoes for cross training that I’ll be trying out ASAP):
And very importantly, OAKLEY HAS CUTE SUNGLASSES. Who knew?? My first pair of sunglasses were black Oakley sporty looking things that looked horrible on me. These? Totally stylish and functional. If only the sun would come out in NYC.
Another company that stood out: Kiwi Sweat.
They are a “pop-up fitness company” that strives to transform lackluster workouts into a “premier fitness experience” in unique locations throughout NYC. Genius, innovative idea.
Naturally I was extremely excited to hear Julie, Kelly, Carla, and Tina speak about blogging. I’ve followed them for awhile and was so interested in hearing their viewpoints; they were totally fun and personable! And of course, knowledgable.
Key points about blogging:
-Think outside the box when it comes to pitching ideas. Find an idea only YOU can write about. Otherwise someone will just take your idea and bring it to life themself. (Dang idea stealers.)
-Overdeliver. ( I think you should live this in every aspect of your life.)
-Develop a good reputation and it will precede you = golden.
-Google Alerts! Tagging! Know what people are saying about you. SEO isn’t necessarily useful. Little things you can do to manage your brand.
-Be yourself. Sounds cliche right? There’s a reason that phrase is cliche…everyone always uses it. Because it’s TRUE. Do you. Don’t try to do exactly what someone else does. Why do the same thing? Find your own niche.
If you would have told me last year that I’d be at a fitness blogging conference a year later, I mean, I probably would have believed you. Fitness and writing having always been at the top of my list of “things I think about all day.” I would have had NO idea how I’d get there, though. My life is 1023% different than it was a year ago. So much better. More quality. Happiness. New, like-minded friends…
..not to mention oh-so-many fabulous items in a legit gift bag:
LOOK AT THAT THING! Don’t worry, I’m happy to test out everything so you don’t have to. I’ve already found some lovely products and I’ll let you know how they are. Remember I’m doing this for YOU. Not me. Ugh you guys are so bossy. (FYI: THIS IS SARCASM I AM SO EXCITED!)
Thank you, thank you, thank you Fitness Magazine, New Media Strategies, and FitFluential! Even though you made waking up to a #FitBlogNYC-less Thursday that much harder.
Have you ever been to a fitness-related conference? Love any of these brands? (Did you know Oakley had cute sunglasses?!) Were you there and I missed you?! Share!